Over the last few years, with the emergence of Adbase and other list services, Ad Agencies have been bombarded by email and direct mail blasts from thousands of photographers. I’m just as guilty as the rest of them (I do, however, edit my lists thoroughly), but I’ve seen it as a necessary evil to help maintain my profile amongst creatives. So during the last year, I’ve been looking at new ways to reach agency creatives.
About a year ago, my friend Tory Osler at Bijou Editorial, called me asking if I’d be interested in hanging some of my photos in her newly renovated editing suite. I showed her some work from my County Fair series, and she really connected with the demolition derby shots. We selected three from the series, and settled on printing them as large as possible (40″ x 40″, framed in white maple).
The series was up for almost a year, when I got an email from my friend Anne Maureen Mckeating at Taxi, after seeing the prints at Bijou, asking if she could put them up at her agency. That would work out well, as Tory was hoping to get a new series of mine up at Bijou.
Tory and I decided on three pieces from my ‘A Moment Before‘ series to hang at Bijou, and switched them up with the ‘County Fair’ pieces.
Here are some shots from the installations at Bijou and Taxi.
'Deer Hunt - Roberts Lake' from the series 'A Moment Before' at Bijou Editorial
'Deer Hunt - Roberts Lake' from the series 'A Moment Before' at Bijou Editorial
'Line 37, Concession 8 - Caledon, Ontario' and '1278 Olde Base Line Road - Inglewood, Ontario' from the series 'A Moment Before' at Bijou Editorial
'Demolition Derby 01' at Taxi
'Demolition Derby 01' at Taxi
'Demolition Derby 03' at Taxi
After the ‘A Moment Before’ series had been up for a few months at Bijou, it caught the eye of Stephen Jurisic, a Creative Director at John St. He asked if I’d be interested in printing the photo ‘Deer Hunt – Roberts Lake’, on back-lit film and hanging it in an existing back-lit space in their office. I’ve always wanted to print on back-lit film, so I signed on right away. Here’s the back-lit space as it sits now (I’ll post installation photos once it’s in):
I think getting my project work up in the Agency halls has been a successful undertaking thus far, and will help expose my work to some of the Art Directors I hope to work with in the New Year.
cool stuff Finn. The Deer Hunt from a Moment before is one of my favorites!
Best,
Levi
[...] Speaking of untraditional ways of getting your work in front of people, be sure to check out Finn O’Hara’s recent blog post entitled Agency Art. [...]
[...] quick update on my Agency Art post a few weeks back. The back-lit piece is done, and can be seen below. Many thanks to Stephen Jurisic [...]